We are very proud to present to you our new logo/corporate identity today!
During the last weeks we were in close contact with Anna-Lena Krüger (www.adalk.com), the designer of our choice. She went with us through the whole process of finding the right design for our new little startup.
Which direction to go?
The first step was to find the kind of logo that fits. Therefore she created three logos which were very different.
We decided to go with the third concept, but stressed out, that the idea with writing the letter ‘L’ as a slash pleases us very much.
Anna-Lena took our input and created three new designs based on the third concept.
The idea with the slash in the circle was nice, but we decided not to use it because the logo somehow felt too crowded. The font used in the bottom concepts pleased us more than the above because it looked way smoother.
So now we already had the style of our logo, the only thing that was missing was the color. It wasn’t as easy as it sounds, especially because some cool colors were already taken by other big game companies here in Hamburg (Bigpoint red, InnoGames green, Goodgame blue,…). We definitely didn’t want to use an already taken color. So we really tried a lot of colors:
And except for the C64 color-coded logo, we really took every color into consideration. Finally Nick and I both chose two favorites and we agreed to take the one both of us chose: Bordeaux it is!
Ready for action!
One great thing about our new logo is, that the central circle is self-contained: If we use it by itself it still says s(lash) g(ames). Very useful for icons, etc. 🙂
So here it is, our final logo! Let us know what you think about it in the comments, if you like!